Stephen Green, a director at Durham-based Mullen Stoker Chartered Accountants, on why keeping business is just as important as winning it…

Mullen Stoker has secured a string of new clients in recent months, seeing our regional and national portfolio grow significantly.

But our team at Mullen Stoker is just as proud that many of our clients have been with us from day one.

And our growth shows no signs of slowing down.

Currently, we’re averaging at least one new client win per week, which is music to the directors’ ears as they have put in place ambitious plans to grow across the North-East.

But client retention is just as, if not more, important – and something I’m proud to say we’re very good at.

Bringing in new business is essential but what’s the point if it simply replaces existing clients?

That is something many firms are guilty of – they put all their focus on attracting new clients, but it comes at the detriment of their existing portfolio.

At Mullen Stoker and we are proud that many of our clients have been with us from day one. They stay because they are looked after and know they’re the most important to us – that’s the key, making sure every client feels as valued as the next.

That was brought to the fore during the pandemic – we kept open communications channels with every client to keep them up to date with what was happening at national level.

We know it was this approach that did bring on board several new businesses – we were recommended by existing clients because we took the time to talk to them and that counted for a lot.

Stephen Green
Director, Mullen Stoker